🏟️ WNBA Revenue Talks Reach a Critical Point

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

The WNBA is entering a pivotal moment in labor negotiations, as players have authorized a potential strike, signaling growing pressure on the league’s revenue-sharing structure and collective bargaining process.

The union’s decision empowers its executive committee to call a work stoppage if talks over a new CBA stall. Revenue sharing remains the central issue, with players seeking a larger percentage of league revenue compared with the current league offer. This move demonstrates the players’ unity and their willingness to leverage labor action to shape the financial and operational future of the league.

This development underscores a broader evolution in professional women’s sports. As the WNBA continues to grow in visibility, sponsorship, and media value, labor strategy and financial equity have become critical components of long-term sustainability. The strike authorization highlights that players are active stakeholders in shaping the business model of the league, not just participants on the court. (read more)

🏀 The NBA now allows private equity to hold stakes in up to eight teams, opening new capital channels for franchises.

🏆 The Knicks won the NBA Cup, boosting team value, branding, and fan engagement.

⚽ FIFA raised 2026 World Cup prize money, signaling higher stakes for performance and global sponsorships.

⚾ The Minnesota Twins added minority investors at a $1.75B valuation, strengthening capital structure while keeping family control.

🏒 Nick Saban bought a minority stake in the Predators, showing cross-sport investment opportunities.

🏌️ Rory McIlroy launched a production company, entering media and brand partnership opportunities in golf.

🏈 TNT Sports is expanding College Football Playoff coverage, increasing media exposure and revenue opportunities.

📺 ESPN reorganized its communications team, reflecting strategic shifts in sports media operations.

🎙️ Barstool podcasts are moving to Netflix, highlighting evolving media monetization for sports content.

🎓 Kalshi faces scrutiny over prediction markets for NCAA transfers, raising questions on governance and betting in college sports.

🏟️ The Bears are exploring northwest Indiana for a new stadium as Illinois lawmakers remain divided on financing.

🏢 Strategic Property Partners announced a privately financed Tampa project with a live venue, hotel, retail, and parking near Benchmark Arena.

🏀 The NBA plans to decide on expansion in 2026, with new teams potentially selling equity in a $77B national media rights market.

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