🏟️ TikTok Sports Memory Lane

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Happy Friday!

Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.

Let’s jump right into it!

How A TikTok Ban Could Impact Sports

📵 TikTok's Chinese parent company ByteDance has until Sunday (1/19/25) to sell the platform under federal legislation signed into law by President Joe Biden last spring.

If the company fails to do so, TikTok will be banned in the U.S., making it illegal for U.S. internet hosting services and app stores to distribute the platform.

How does this ban impact sports?

Industry leaders and executives weighed in via Sportico:

With about 48 hours until the TikTok ban, we'll spend our weekend re-scrolling through our favorite TikTok sports follows:

🏀 OTE

🏈 Kansas City Chiefs

🤸‍♀️ Olivia Dunne

🐘 Ellie The Elephant

🏉 Ilona Maher

📺 ESPN

💅 Jared McCain

🥇 Simone Biles

🐾 UConn WBB

🎷 Utah Jazz

Enjoy the last of this content, TikTok was truly a unique one of one social media platform.

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🤑 Victor Wembanyama's viral jersey swap with a child has ended up on Goldin Sports Auctions, with a starting bid of $10,000.

🌍 A group of investors being advised by LeBron’s longtime business partner Maverick Carter is seeking to raise $5 billion from private capital sources to form an international basketball league.

💰 University of Georgia transfer Carson Beck is expected to receive an NIL package that pays him $4 million in 2025 as the QB announced his transfer to the University of Miami.

🏀 NBA veteran and basketball analyst Jamal Crawford has joined NBC Sports and Peacock’s team to cover the NBA starting in the 2025-26 season.

💿 LiAngelo Ball has signed a record deal with Def Jam and Universal Music Group for $13 million, including $8 million guaranteed. Ball also has full ownership of his music and his own record label Born2Ball Music Group.

📕 After Philadelphia Eagles WR A.J. Brown was spotted on Fox’s broadcast reading Inner Excellence, the book skyrocketed to No. 1 on Amazon’s charts.

🎽 Balenciaga just dropped a luxury basketball collection, featuring oversized jerseys and a $9,000 bomber jacket.

🏟️ The Indiana Fever announced a new $78 million HQ in Indianapolis that’ll have two courts, a childcare space and Pilates studio.

🏙️ The owners of the Philadelphia 76ers are bidding for a WNBA expansion team and have also abandoned their $1.55 billion Center City arena project.

🏆 SBV has a special announcement coming up soon with the College Football Playoff so stay tuned for updates on Monday before the National Championship game!

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