🏟️ The World Series Metrics You Need To Know About

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Welcome to this week’s edition of Sports Industry Weekly, as we share the business, marketing and career insights from the sports industry’s most significant headlines.

All The 2024 World Series Metrics You Need To Know:

Congrats to the Los Angeles Dodgers for winning their 8th World Series title!

After an incredible series, here’s every metric and celebration link you need to know:

📺 The World Series drew an impressive average of 15.8 million viewers, marking the highest viewership for the league since 2017.

🇯🇵 Japan's viewership for the World Series reached an all-time high, attracting 12 million viewers.

⚾️ Fox's broadcast of Game 5 of the World Series drew a remarkable average of 18.6 million viewers.

🧢 Following the Dodgers' victory, Fanatics achieved unprecedented sales of World Series merchandise, rapidly launching over 850 products in seconds.

Here are all the links to notable brand partner celebration spots:

• Nike - The Storybook Season (note: Nike deleted their original video)

• Jordan Brand - Good, Better, Betts

• New Balance - Hollywood Ending

• Under Armour - MVF’NP

• adidas - Crown Him Again

🐜 Anthony Edwards continues to grow his business portfolio off the court as he and his business partner Justin Holland recently announced that their Three-Fifths Media production company signed a deal with Wheelhouse to produce unscripted TV.

⛸️ For the first time in NHL history, every franchise is worth over $1 billion. The Toronto Maple Leafs, New York Rangers, Montreal Canadiens, Boston Bruins, and Los Angeles Kings lead the league in the top five team valuations.

🗽 New York-based fashion brand Kith has partnered with the New York Knicks once more to celebrate the Mecca of Basketball with a limited edition collection of team products and merchandise. Jalen Brunson, Josh Hart, Karl-Anthony Towns, OG Anunoby and Mikal Bridges starred in the Kith campaign to spotlight the moment.

💰 Weekly NIL Roundup:

• Kiyan Anthony, Carmelo Anthony’s son and top ranked guard in the class of 2025, signed with WME Sports for NIL representation.

• Dylan Harper, five-star freshmen at Rutgers, became the very first male college basketball player to sign an NIL partnership with Red Bull.

• The projected #1 NBA Draft pick for 2025, Cooper Flagg, announced his endorsement deal with Gatorade.

• USC’s AP Preseason All-American, JuJu Watkins, graced the digital cover of Boardroom this month.

The Huddle is SBV’s new virtual event series with sports industry executives, providing insights and actionable advice to empower your sports career. On Wednesday 11/13, The Huddle will feature Jake Hirshman (Life In The Front Office Podcast), Rachel Krasnow (HUDL) and Ronnie Burton (Arizona State University).

Thanks to Screen Skinz, the #1 branded screen protector, for their support of The Huddle! Screen Skinz allows you to personalize your screen protector with custom or officially licensed designs that disappear, get yours today by visiting ⁠screenskinz.com⁠ and use the code “LIFO24” at checkout for 20% off.

🇲🇽 The NBA is eyeing expansion, and Commissioner Adam Silver has expressed a strong personal interest in establishing a team in Mexico City. As the league considers new markets, Mexico City is emerging as a potential contender alongside Seattle, Las Vegas, Montreal, Vancouver, and Kansas City.

🥒 Pickleball is rapidly establishing itself as one of the country’s fastest-growing sports, and a new venue, PURE Pickleball, is scheduled later this year to open one of the world's largest indoor Pickleball facilities in Scottsdale, Arizona.

🏀 Last week, Unrivaled announced their official to six team franchises and an expansion to 36-players in the league. Sources now say Caitlin Clark is in advanced talks to join the new 3-on-3 women’s basketball league, with an offer including substantial equity and a salary over $1 million for three months.

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