🏟️ The WNBA Finals Metrics You Need To Know About

And a link to every brand's celebration spot!

Author

Jeff Chen
October 25, 2024 • Estimated Reading Time: 6 minutes

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Happy Friday!

Welcome to this week’s edition of Sports Industry Weekly.

Let’s get right into it…

All The WNBA Finals Metrics You Need To Know

Congrats to the New York Liberty for winning their first ever WNBA Championship!

After an incredible series, here’s every metric and celebration link you need to know:

🏟️ The Finals set a new record for the WNBA, drawing an impressive average attendance of 18,518.

📺 Viewership for Game 5 of the WNBA Finals peaked at 3.3 million, a 142% increase over last year's deciding Game 4.

⏳ Fanatics broke their previous all-time 30-day post-clinch sales record in less than 24 hours.

💰 A post-game speech by Clara Wu Tsai, co-owner of the New York Liberty, gained widespread attention for her strong advocacy of investing in the team and supporting women athletes.

Links to notable brand partner celebration spots:

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✅ Nike has officially secured a 12-year partnership extension with the NBA, WNBA, and G League. This agreement ensures that the Swoosh will continue to design and produce uniforms and on-court apparel until 2037.

🎙️ Two NBA player podcasts have made exciting talent updates. Baron Davis has joined Draymond Green as a co-host on "The Draymond Green Show with Baron Davis," while JJ Reddick's former podcast has been rebranded to "The Young Man and The Three," featuring a dynamic lineup of rotating athlete-hosts.

👟 Adidas made some big announcements this week by securing an NIL deal with Heisman hopeful Cam Ward, the University of Miami's quarterback, and unveiling an exciting collaboration with international icons Lionel Messi and Bad Bunny.

👑👑 LeBron and Bronny James made NBA history both on the court and on social media with Nike’s newest “Don’t Be Late ROOK” video, which hit 38 million views in just a few days—the most views ever on LeBron’s social media feed.

Secure your spot for our upcoming SPORTS SALES STRATEGY MASTERCLASS where Samantha Davis will share the essential sports sales strategies, career insights, and actionable tips designed to help you excel in the sports industry.

⚾️ The New York Yankees and Los Angeles Dodgers kick off the World Series tonight, and the average ticket price is $1,515, up 97% from last year.

🏟️ Washington D.C. is planning on keeping the Wizards and Capitals in D.C. through 2050 with a $515M arena plan.

🏀 WNBPA president Nneka Ogwunike made a statement regarding the WNBPA’s decision to opt out of the CBA, which ends on Oct. 31, 2025, allowing a year for new negotiations.

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