🏟️ The Trade That Just Rocked the NFL

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

Micah Parsons has officially landed in Green Bay. The Dallas Cowboys have traded the All-Pro edge rusher to the Packers in exchange for defensive tackle Kenny Clark and two first-round draft picks. Parsons swiftly agreed to a record-breaking four-year, $188 million deal, with $136 million guaranteed, making him the highest-paid non-quarterback in NFL history.

The blockbuster move comes after weeks of tension between Parsons and the Cowboys front office, with the star defender making it clear he wanted out if a deal wasn’t reached. For Dallas, the trade signals a shift in roster strategy; for Green Bay, it’s a franchise-defining gamble that immediately reshapes their defense and Super Bowl aspirations. Sportsbooks have already responded, boosting the Packers near the top of early title odds. (more here)

📺 ESPN’s GameDay and Fox’s Big Noon face off Saturday ahead of the Texas–Ohio State SEC–Big Ten showdown.

🌯 Chipotle is partnering with nearly 2,000 scholarship and walk-on athletes at Ohio State, Florida, and Georgia, giving each a custom card for free entrées during their season.

🎤 The NFL will allow Tom Brady to join Fox production meetings remotely as an owner and broadcaster.

🏈 Abercrombie signs a multi-year NFL fashion deal, spotlighting stars like CeeDee Lamb and Christian McCaffrey.

👕 Travis Kelce drops his American Eagle x Tru Kolors collab, blending comfort, versatility, and athlete-driven style.

📈 Fanatics, the NFL’s official online retailer, announced that sales of Chiefs tight end Travis Kelce’s jerseys surged 200% on Tuesday, after his engagement to Taylor Swift.

🏀 Nike introduces Caitlin Clark as its newest signature athlete with her own logo.

🗽 Fenty teams up with the New York Liberty, tapping into surging women’s sports viewership and growth.

👟 The Pinault family is reportedly considering selling its $864M stake in Puma, sending shares up 18%.

🏟️ Missouri is investing $250M to renovate its stadium’s north end by 2026 for its 100-year anniversary.

🤝 Shareholders approve a merger between Dick’s Sporting Goods and Foot Locker to create a retail powerhouse.

🏒 San Jose extends the Sharks’ SAP Center lease to 2051 with $425M in planned renovations.

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