🏟️ The Next Play in College Sports Revenue

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

LSU just made a bold move, signing a multimillion-dollar jersey patch deal with Marucci Sports before the NCAA has officially approved in-game uniform ads. The agreement, reportedly worth over $1 million annually, would make LSU the first college program to monetize its jerseys at this scale.

While the NCAA is expected to greenlight such partnerships soon, LSU’s early deal signals how aggressive schools may get in chasing new revenue streams. If approved, this could open the floodgates for similar sponsorships nationwide reshaping how college teams, brands, and athletes do business on game day. (read more)

🏆 The Heisman Trophy is back on network TV for the first time since 1993.

⚾️ MLB postseason viewership is up 35%, its highest in a decade.

🏈 The Browns are paying $41.6M to eight QBs, but only two are playing.

📺 Netflix says more NFL games don’t fit its sports strategy, for now.

📈 NFL viewership hits its best mark since 2010, averaging 18.6M per game.

⛹🏻‍♂️ A new global basketball league is coming, Djokovic and Parker are in, Maverick Carter is out.

🏀 Women’s sports are redefining sponsorships with creativity, culture, and storytelling.

💼 Jayson Tatum is returning to Duke as the new Chief Basketball Officer.

🎟️ The NBA may turn the Basketball Africa League into a 12-team franchise system.

🏈 The UFL’s adding teams in Columbus, Louisville, and Orlando.

💰 The NCAA may soon let college athletes bet on pro sports.

🏟️ The Rays’ new owners plan a new ballpark and mixed-use site by 2029.

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