🏟️ The Game Changers Redefining Sports

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Welcome to the third and final special edition of the Sports Industry Weekly newsletter, as we recap the year 2024 across the sports industry.

The Game Changers Redefining Sports:

In 2024, these game changers have reshaped the sports landscape through bold moves and visionary leadership.

From ownership and broadcasting to innovation and advocacy, these individuals are redefining what it means to lead in sports.

Here’s how they’ve driven impact and inspired change this year.

DEION SANDERS:

🕶️ Deion Sanders transformed the Colorado Buffaloes football program into a legitimate Top 25 national contender and produced the school's first Heisman winner since 1994.

Combining his charisma, entrepreneurial spirit, and unique coaching style, he’s redefining college football’s impact across sports culture.

MICHELE KANG:

💰 Michele Kang invested $30 million into U.S. Soccer, championing the growth of women’s sports.

As the owner of the NWSL’s Washington Spirit, her bold vision is driving financial and cultural momentum for women’s sports worldwide.

CANDACE PARKER:

🏀 Candace Parker is leading on multiple fronts as an entrepreneur, TV analyst and President of adidas Women’s Basketball.

She’s paving the way for athletes transitioning into leadership roles across corporate America and making strides for women in the world of sports business.

TOM BRADY:

🏈 Tom Brady transitioned from NFL legend to TV analyst and now team owner in 2024.

As the newest minority owner of the Las Vegas Raiders, he’ll look to continue to shape the game he once dominated on the field.

STEPHEN A. SMITH:

📺 Stephen A. Smith remains one of the most influential voices in sports media.

His unapologetic takes and wide-ranging influence continue to shape sports conversations both on and off the screen.

PAT MCAFEE:

🎙️ Pat McAfee has become a powerhouse in sports media, seamlessly blending his humor, insights, and bold opinions.

With his top ranked sports talk show, the former NFL Punter is connecting with fans in ways that few analysts can.

TAYLOR ROOKS:

🎤 Taylor Rooks continues to redefine sports journalism with her in-depth interviews and fresh perspectives.

Her ability to connect with athletes on a deeper level makes her one of the most trusted voices in the industry.

DAWN STALEY:

🏀 Dawn Staley remains a trailblazer in women’s basketball, leading her team to continued success while advocating for equity in sports.

Her influence goes beyond coaching, inspiring the next generation of leaders, athletes and creatives across sports.

CATHY ENGELBERT:

🏀 Cathy Engelbert is transforming the WNBA through strategic expansion and record-breaking growth.

Her leadership is driving unprecedented visibility and investment in women’s basketball, solidifying the league on a global scale.

MRBEAST:

🤳 MrBeast has expanded his influence into sports, creating viral content that bridges entertainment and sports culture.

His innovative approach to storytelling and entertainment is attracting new and younger audiences to the sports industry.

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