🏟️ The Complete List of Sneaker Brands’ NIL Partnerships

Basketball sneaker season is here

Author

Jeff Chen
November 15, 2024 • Estimated Reading Time: 7 minutes

Together with

Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.

Basketball sneaker season is here…

In its third year, NIL is seeing sneaker brands firmly establish partnerships with elite high school and college basketball athletes.

This week saw major announcements, and we've compiled a comprehensive recap of all the sneaker brands' NIL signings for the basketball season:

adidas Basketball:

  • High School: Kaleena Smith (Ontario Christian HS), Darryn Peterson (Prolific Prep), Mikel Brown (DME Academy), Adam Oumiddoch (OTE)

  • NCAA: Janiah Barker (UCLA), Jasmine Shavers (Texas Tech), Joson Sanon (Arizona State), Ian Jackson (UNC), Hansel Enmanuel (Austin Peay), Skyy Clark (UCLA)

Nike Basketball:

  • High School: Jazzy Davidson (Clackamas HS), AJ Dybantsa (Utah Prep), Jerzy Robinson (Sierra Canyon)

  • NCAA: Ace Bailey (Rutgers), Dylan Harper (Rutgers), Paige Bueckers (UConn), JuJu Watkins (USC), DJ Wagner (Arkansas)

Jordan Brand:

  • High School: Bella Hines (Eldorado HS)

  • NCAA: Kiki Rice (UCLA), Kiyomi McMiller (Rutgers), Mikaylah Williams (LSU)

PUMA: Flau’jae Johnson (LSU)

Reebok: Nate Ament (Highland High School)

New Balance: Cooper Flagg (Duke)

Which sneaker brand has the best basketball NIL roster?

Login or Subscribe to participate in polls.

Join us for the next event in our virtual series, The Huddle: Relationship Building Strategies In Sports Business w/ Jake Hirshman (Executive Producer and Host of The Life In The Front Office Podcast), Kareek Best (Director of Corporate Partnerships at Philadelphia 76ers) and Daniel Marks (Chief Program Strategist at Howard University Men’s Basketball).

🏈 Washington Commanders QB Jayden Daniels has the 5th highest-selling NFL jersey this season, and his mom, Regina Jackson, just officially became a certified NFLPA agent and will represent her son.

🏐 League One Volleyball (LOVB) partnered with fashion retailer Revolve, naming them the official online fashion retail partner as the brand looks to highlight athletes as style icons and expand into the women's sports market.

📺 Whoopi Goldberg announces the launch of her new global women’s sports channel, AWSN (All Women’s Sports Network), which will be the home for live women’s sports from around the world.

🏀 Out2Win Sports released their official 2024-25 College Basketball Athlete Marketability Report that includes comprehensive athlete-marketing data for the most marketable players by conference, social media deal analysis and more!

📺 Netflix renews America’s Sweethearts: Dallas Cowboys Cheerleaders for a second season, while Max announces Celtics City, a new docuseries chronicling the history and cultural impact of the Boston Celtics, featuring archival footage and interviews with team legends.

🏟️ The Tampa Bay Rays will have to find a temporary home for the 2025 MLB season as Tropicana Field will need $55M and a year to recover from Hurricane Milton damage—leaving the Rays looking for a home ballpark for 2025.

🌎 The NFL plans to expand to eight international games in the 2025-26 season, targeting Spain, Mexico, Brazil, Germany, England, and Ireland as host nations. Commissioner Roger Goodell confirmed Madrid's Santiago Bernabéu Stadium will host a game next season, but participating teams are yet to be announced.

Discover 100 Game-Changing Side Hustles for 2025

In today's economy, relying on a single income stream isn't enough. Our expertly curated database gives you everything you need to launch your perfect side hustle.

  • Explore vetted opportunities requiring minimal startup costs

  • Get detailed breakdowns of required skills and time investment

  • Compare potential earnings across different industries

  • Access step-by-step launch guides for each opportunity

  • Find side hustles that match your current skills

Ready to transform your income?

What'd you think of today's edition?

Login or Subscribe to participate in polls.

Get Your Team Booked on 3.8 Million Podcasts Automatically

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.