🏟️ The 🐐 becomes an official team owner

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Happy Friday! Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines in the sports industry.

🏈 7-time Super Bowl champion Tom Brady officially owns a 5% minority stake in the Las Vegas Raiders after NFL team owners voted on Tuesday to approve his purchase.

💎 NFL Commissioner Roger Goodell confirmed that the NFL and Jay-Z’s Roc Nation will extend their partnership, with Roc Nation advising and consulting on all of the NFL’s musical performances, including Super Bowl halftime shows.

🏀 Reebok Basketball is making significant strides with Shaq as President and Allen Iverson as VP, as they've recently secured a long-term NIL and sneaker deal with Nate Ament, a leading prospect for the 2026 NBA Draft.

📺 Unrivaled, the new 3-on-3 women’s basketball league co-founded by Breanna Stewart and Napheesa Collier, just announced an exclusive multi-year media deal with TNT Sports.

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🏟️ Significant sports developments are underway in Cleveland. The Browns are relocating from downtown to a new state-of-the-art $2.4 billion stadium, scheduled to open in 2029. Meanwhile, the Cavaliers have commenced construction on their new headquarters, set to debut in 2027.

⭐️ In 2028, Atlanta's Mercedes-Benz Stadium will proudly host Super Bowl LXII. The city is set to shine with a lineup of major sports events, including the 2025 MLB All-Star Game, the 2025 CFP National Title, the 2025 FIFA Club World Cup, the 2026 FIFA World Cup, and the 2031 NCAA Men’s Final Four.

🌎 The NFL is set to begin the sale of a groundbreaking international media rights package, starting at $1 billion. Platforms like Apple, Netflix, Amazon, Disney, CBS, and FOX are expected to be among the potential bidders.

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