🏟️ Soccer Legend is All-In on Investing in Women's Sports

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Happy Friday! Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines in the sports industry like:

🎾 More than a million sports fans came together to set a historic attendance record.

🏈 An iconic beverage brand invests in new football talent signings.

📊 The Big 12 has four student-athletes on the top 10 list of the most marketable college football influencers.

⚾️ This AL franchise is officially relocating after the conclusion of this MLB season.

ALEX MORGAN IS FULLY COMMITTED TO GROWING WOMEN’S SPORTS

Soccer legend Alex Morgan officially played her last game for San Diego Wave FC and is now fully committed to investing in women’s sports.

Beyond her incredible soccer accomplishments (NWSL Champion, 2x World Cup Champion, Olympic Gold Medalist, 2x US Soccer POTY), she has already begun building a growing business portfolio across women’s sports, including:

💰Brand partnerships with Nike, Hublot, Coke, Michelob Ultra and others

📈 Investments in TMRW Sports, The Wing, Just Live, Unrivaled and more

📸 Started her own sports media company, TOGETHXR, with co-founders Chloe Kim, Simone Manuel and Sue Bird.

⚽️ Creating equity and opportunity with her Alex Morgan Foundation that helps girls and women find confident paths forward in sports and in life.

With Alex Morgan helping lead the way, we’re excited for the future of women's sports!

Members of The Playbook get exclusive access to attend SBV’s weekly Masterclass Events hosted by sports industry leaders.

These virtual events have shared industry best practices, career tips and skill-specific advice like:

🤝 Successfully networking in the sports industry.

✨ Building authentic and creative sports marketing campaigns.

🏆 Starting your athlete management career.

🏟️ And much more!

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🎾 The 2024 US Open surpassed 1 million fans in attendance for first time as 1,048,669 fans came to the USTA Billie Jean King National Tennis Center over the tournament’s full three weeks: an 8% increase over 2023.

⚡️ Gatorade made some major NFL opening weekend announcements as they expanded their football roster with the signings of Lamar Jackson (Baltimore Ravens), Justin Jefferson (Minnesota Vikings), Puka Nacua (Los Angeles Rams) and Diana Flores (the first flag football athlete to sign with the brand). They also dropped a collaboration with rising designer Kristin Juszczyk (wife of San Francisco 49ers fullback Kyle Juszczyk) on a limited edition merch collection.

🎟️ SBV has partnered with The Track at New Balance to provide our career resources to every attendee at their upcoming Career Fair event (9/22 @ Boston, MA). Whether you’re just starting your sports industry career journey, or looking for a change, this FREE event is for you — just register here to attend.

🥑 Weekly NIL Roundup:

• Chipotle partnered with The Ohio State University to give every student-athlete free food for their athletic seasons.

• Ivy League college basketball siblings Adam and Robert signed a landmark international NIL deal with Nike, and they will appear in the brand’s campaigns throughout Asia.

• Travis Hunter (Colorado), Sheduer Sanders (Colorado) and Evan Stewart (Oregon) are the most marketable college football influencers, as per the rankings in Out2Win’s College Football Athlete Marketability Report. Click here to access the entire 28-page free report that includes athlete marketability rankings across each major conference (ACC, Big Ten, Big 12, SEC).

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🏟️ The NFL announced that Kendrick Lamar will be headlining the Super Bowl LIX halftime show in New Orleans. Jay-Z has been consulting on which artists get booked for live music performances since the NFL and Roc Nation formed their partnership in 2019.

💰 The Players Era Festival has officially secured broadcasting and media coverage with TNT, TBS, and truTV for their Thanksgiving weekend college basketball tournament, which will provide student-athletes with $9 million in NIL opportunities.

🎰 The Oakland A’s final home game on September 26 has sold out, as the team is potentially relocating to Las Vegas or Sacramento after this season.