🏟 Ranking the top 5 NFL schedule release videos

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Happy Memorial Day Weekend! As usual, we share weekly insights from the most significant business headlines in the sports industry, including:

• The most viewed NFL schedule release social media videos ⚡️

• In an exclusive with SBV, Anthony Edwards’ agent at WME shared what makes the rising superstar an ideal partner for brands 🐜

• Caitlin Clark, Sabrina Ionescu, and Kelsey Plum each announced their new brand partnerships 🔥

• A video posted by the Cleveland Browns on social media has sparked controversy with Mugsy, a Chicago-based jeans brand 👖

RANKING THE TOP 5 NFL SCHEDULE 
RELEASE VIDEOS

The NFL's schedule release day has become an unofficial holiday for football fans and a significant high energy moment for each franchise's marketing and social media teams. We watched every team’s schedule release video and ranked them according to the most amount of views on Twitter/X. Here’s what we observed from each one:

1) Los Angeles Chargers - 37M+ Views: The Chargers reimagined their schedule in the iconic and relatable format of The Sims, one of the best-selling video game series of all time. Their video was packed with humor and meme-worthy moments, featuring references to Taylor Swift, Aaron Rogers, and others.

2) Tennessee Titans - 4.7M+ Views: The Titans confidently embraced a proven play out of the social media playbook, capturing street style interviews on Nashville’s iconic Broadway St.

3) New England Patriots - 3.4M+ Views: The Patriots unveiled a parody film teaser titled “Good Jules Hunting,” featuring team legends Julian Edelman and Rob Gronkowski. The trailer also pays tribute to iconic Boston-based films “The Town” and “Good Will Hunting.”

T4) Cleveland Browns - 2.9M+ Views: The Browns shared their schedule with a team bowling theme, tapping into one of America's favorite pastimes. They even featured a special appearance by Pete Weber, widely regarded as the bowling GOAT.

T4) Green Bay Packers - 2.9M+ Views: The Packers showcased some of their athletes' personalities in an easy-to-watch format. Adding to the engagement, they featured team shoutout videos from celebrity fans such as rapper Lil' Wayne, WWE star Braun Strowman, and TV analyst Erin Andrews.

Did you like your favorite team’s schedule release video? Hit us with an email reply and a 👍 or 👎

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Connect with the team

QUICK READS AND LINKS ICYMI:

• 🍑 Anthony Edwards told Charles Barkley to “bring ya ass” to Minnesota and now www.bringyaass.com redirects to Explore Minnesota’s website, the state’s department of tourism.

• 🐜 On the topic of Ant, his agent Stephanie Mejia (WME) shared in an exclusive with SBV what makes the star Timberwolves guard an ideal partner and collaborator for brands.

• 📺 Venu Sports is announced as the new sports streaming service of the joint venture between ESPN, FOX and Warner Bros. Discovery.

• ✨ A few stars of the WNBA announce their new brand partnerships:

  • 🏀 Caitlin Clark’s Collector’s Edition Debut with Wilson (three limited-edition basketballs).

  • 👟 Sabrina Ionescu’s unveiled her Nike Sabrina 2 signature shoe (which she debuted in her game against Caitlin Clark).

  • 💨 Kelsey Plum had a launch event for her limited edition cigar in collaboration with Kingmakers (inspired by her iconic championship parade celebrations).

WE HAVE OUR EYES AND EARS ON THE FOLLOWING:

• 🏟 Coach Prime announced Colorado Football sold out of their 2024 season tickets. Despite finishing 4-8 last year, the team dominated national headlines in college football week after week. They garnered immense attention with a nationally televised schedule, starred in their own docuseries, secured celebrity co-signs on social media, and activated numerous high-profile brand partnerships and NIL opportunities. We expect this season to be even bigger As Shedeur Sanders looks to lead the Buffs into his final senior season.

• 🏈 The city of Jacksonville agrees on $1.4 billion "Stadium of the Future" to keep the Jaguars in Jacksonville for another 30 years. Construction will begin after the 2025 season and this project and venue will bring an abundance of regional sports jobs to the area.

• 🎬 Sports films and documentaries continue to be a popular acquisition for streaming platforms as Netflix announce a new Dallas Cowboys docuseries exploring the history of America’s team and Power of The Dream, a documentary film about the Atlanta Dream (produced by Sue Bird) is scheduled to premiere June 18 on Amazon Prime. Audiences and fans are constantly drawn to unique sports stories crafted by highly talented creatives, filmmakers and producers.

CELEBRATING WINS ACROSS THE SPORTS INDUSTRY:

🎉 Congrats to Nia Hyacinthe (NFL) on her new role in the sports industry!

Want to share your latest sports career update with our community? Just fill out this form and let us know about your new job, promotion or internship!

DID YOU SEE THIS? 👀

The Cleveland Browns' schedule release video racked up over 2.9 million views on X, making it tied for the fourth most-watched in the league.

However, it wasn't without its share of controversy.

Cael Schwartz who leads Growth at Mugsy took to social media and boldly called out the Browns for blatantly copying the jean company’s video.

Oscar Wilde said, "Imitation is the sincerest form of flattery."

Mugsy has declared they won't pursue legal action for IP infringement; however, they are insisting that the NFL buy one million pairs of their jeans. With an average price of $118 per pair, this would generate $118 million in revenue for the Chicago based company. As of August 2023, Forbes valued the Browns at a net worth of $4.62 billion.

Should the Browns pickup the tab for the jeans?!

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