🏟️ Paige Bueckers makes NIL history

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Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.

👟 Paige Bueckers becomes the first NIL athlete to ever launch a Nike Player Edition sneaker as her Nike G.T. Hustle 3 PE releases tomorrow on the SNKRS app and at select retailers nationwide.

🇨🇦 The WNBA officially announced the Toronto Tempo, the league’s first international expansion team that’ll tip-off in 2026.

💰 Sportico listed the highest-paid female athletes in the world, with six of the top 10 being tennis players. The data includes total salary, winnings, and endorsements.

🥊 Gervonta "Tank" Davis (30-0, 28 KOs) announced his retirement after 2025 due to his lack of enthusiasm for the current state of the sport and boxing.

🏈 Tyreek Hill challenged popular streamer IShowSpeed to a race for $100,000, with the winnings going to a foundation, after Speed lost to Noah Lyles on Mr. Beast’s most recent YouTube show.

🦾 Derrick Henry’s financial adviser, Pete Kotos, revealed to The Athletic that the star running back spends $240,000 per year on body maintenance, including a personal chef, cold therapy, IV fluids, and more.

🏀 There’s a new era of fandom and NIL trends in Men’s and Women’s College Basketball, and Out2Win’s 2024-25 CBB Athlete Marketability Report provides a full breakdown with data, visibility, and analysis.

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📺 Netflix released the official trailer for “AARON RODGERS: ENIGMA”, their new documentary that follows NFL quarterback Aaron Rodgers as he rebounds from his Achilles injury, with the documentary premiering on December 17th.

🕹️ TNT and NBA 2K25 are collaborating to broadcast a "DataCast" that will "blur the lines between the video game and the real NBA experience," debuting during the knockout rounds of the NBA Cup.

🎮 The NFL, EA Sports, and Peacock are launching a new Madden-themed alternate broadcast for the Chiefs vs. Texans game on December 21st, which will combine live action with video game animations.

🌹 The iconic Rose Bowl is preparing to host the 2028 Olympics, announcing $80 million in stadium upgrades, including a new sound system, club seats, and a student section.

🏈 The New England Patriots are scheduled to open their new Foxborough headquarters by spring 2026, which will include a new weight room, locker room, VR rooms, and more.

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