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- 🏟️ Nike Announces Their New Women's Brand
🏟️ Nike Announces Their New Women's Brand
The unexpected partnership soared their stock price
Jeff Chen
February 21, 2025 • Estimated Reading Time: 5 minutes
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Happy Friday!
Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.
Let’s jump right into it…
✅ Nike and SKIMS announce their new co-created brand (not a collaboration) for women: NikeSKIMS. The Swoosh's stock soared after the release.
📈 The NHL's 4 Nations Face Off broadcast of the U.S. vs. Canada matchup was the most-viewed non-Stanley Cup Final hockey broadcast since 2019, with 4.4 million viewers just from the U.S.
⛳️ Tiger Woods' Sun Day Red brand signed its first athlete, former World No. 1 ranked amateur Karl Vilips, who also played at Stanford like Woods.
🕶️ Oakley announced their partnership with Jaylen Brown—the first brand partnership of Brown’s career. Oakley and Brown will collaborate on R&D, creative design, production, and community initiatives.
⚽️ The NWSL's Portland Thorns signed a record jersey deal with Ring, estimated to be worth around $2.5 million per year, marking the highest sponsorship in league history.
📉 The NBA All-Star Game and the league’s new format was the second least-watched ever, down 13% from last season to 4.7 million viewers.
🛜 Nike has launched a new careers website to simplify finding roles and opportunities at The Swoosh. The site features a seamless user experience, enhanced content linking talent with Nike's culture and vision, and an optimized connection experience.
Get access to every NFL team’s front office staff—this NFL Database is only available to members of The Playbook!
💰 The projected 2025 #1 NBA Draft pick, Cooper Flagg, might return to Duke because his NIL earnings potential could outweigh his potential rookie contract.
🏀 Cleveland is set to become home to the WNBA’s 16th franchise and is expected to join the league for the 2028 season playing at Rocket Mortgage Fieldhouse.
🌟 Potential changes for the 2026 NBA All-Star Game in Los Angeles include discussions about a $1 million one-on-one tournament, an earlier start time, and star players returning to the Dunk Contest.
Marketing strategies from industry leaders like the NBA, Liquid Death & Oatly.
Behind-the-scenes stories of campaigns that crushed it.
Actionable tips to boost your results today.
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