🏟️ MLB is having a landmark year!

Annual growth across attendance, viewership and fandom

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Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines in the sports industry!

MLB is having a landmark year as the league enters their Playoffs!

Here’s a full breakdown:

📊 MLB.TV sets a record with 14.5 billion minutes watched this season, up 14% annually.

📈 The league saw 71.35 million total attendance this season, its first back-to-back years of attendance growth since 2012.

🌎 MLB’s global viewership increased 18% as the league hosted regular season games in London, Mexico City and Korea.

⚾️ Shohei Ohtani, Bryce Harper, and Aaron Judge lead the league in jersey sales as baseball fandom is at an all-time high.

🏟️ The Dodgers, Phillies, Padres, Yankees and Braves lead the league in stadium attendance.

What do you credit for this season’s remarkable growth? Reply and let us know!

🏆 Caitlin Clark has been officially honored with the WNBA's Rookie of the Year award. Her remarkable performance on the court will go down in the history books, as she also had an equally impressive impact off the court.

🏎️ Formula 1 and LVMH have unveiled a groundbreaking 10-year global partnership, valued at approximately $100 million annually. This collaboration will feature several of LVMH's iconic brands, such as Louis Vuitton, Moët Hennessy, and Tag Heuer.

🏀 After retiring from the NBA, Gordon Hayward co-founded and just launched The FORM, an affordable basketball shooting aid. NBA All-Star Paul George and Indiana Fever guard Lexi Hull are brand ambassadors.

💰 Authentic Brands Group has successfully completed its second-largest brand acquisition, securing Champion for $1.2 billion. This addition strengthens their impressive portfolio that also includes Reebok and Sports Illustrated, and they also manage the marketing and licensing rights for Shaq and other top-tier athletes.

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🏟️ The New York Mets owner plans to develop "Metropolitan Park," an $8 billion casino and entertainment complex near Citi Field, featuring a gaming center, hotel, music venue, food hall, green space, and upgraded transit station.

🏈 Dave Portnoy, founder and owner of Barstool Sports, said that he will help his alma mater, University of Michigan, land a top-10 QB with NIL money up to $3 million. As previously stated, the NIL era of "pay-to-play" is officially here.

〽️ On the topic of University of Michigan, the Michigan Sport Business Conference (10/25/24) has quickly become the leading undergraduate-run sport business conference in the entire country. MSBC is run by an entirely student-led planning team that has previously hosted guest speakers like Stephen A. Smith (ESPN), Jessica Berman (NWSL), Ronnie Singh (NBA 2K), and many others! Secure your MBSC 13 event tickets now!

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