🏟️ LA28 Breaks Olympic Norms with Venue Naming Rights Goal

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

🏟️ LA28 Seeks Venue Naming Rights to Help Reach $2.5B Sponsorship Goal.

🏈 Tennessee is leaving Nike for a 10-year Adidas partnership starting in 2026–27, which includes NIL funding for athletes and was brokered with help from Candace Parker.

📈 University of Kansas alum David G. Booth has donated a record $300M, the largest in school history and among the biggest in college sports.

💰 The Minnesota Twins are off the market, as the Pohlad family seeks new minority investors instead.

🏀 The NBA approved the $6.1B sale of the Boston Celtics to Bill Chisholm, who will become lead governor once the deal closes.

🤝 Carolina Hurricanes owner Tom Dundon is part of a group buying the Portland Trail Blazers.

⚾️ Major League Baseball executives are negotiating potential media packages with Netflix, ESPN, NBC, and Apple.

🥊 UFC signed a $7.7B media rights deal with Paramount, ending its partnership with ESPN.

📺 Fox’s new IndyCar broadcast deal is already boosting viewership 31% year-over-year, with all 17 races set for national TV.

🏟️ Hawaii approved $400M in state funding for a new 22,500-seat Aloha Stadium set to open in 2029.

🏁 NASCAR will hold its first-ever race on an active military base in 2026 at Naval Base Coronado for the Navy’s 250th anniversary.

🤝 South Carolina secured a record five-year deal with Blanchard Machinery, adding on-field logos at Williams-Brice Stadium.

CLICK BEFORE YOU GO