🏟️ Investing in the Future of the Game

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

MADE Hoops is leveling up in a major way, announcing two game-changing initiatives: MADE for All, a new non-profit foundation focused on expanding access in youth basketball, and a multi-million-dollar player development center set to open in New York City in 2026.

The expansion comes on the heels of significant investment from SC Holdings and LRMR Ventures, the family office of LeBron James and Maverick Carter, with additional backing from Kevin Durant and Rich Kleiman’s Boardroom Sports Holdings, plus NBA All-Star Paolo Banchero.

For youth basketball, this moment marks more than an organizational upgrade, it’s a shift toward greater access, deeper support systems, and the belief that the next generation of hoopers deserves world-class development regardless of background. (read more)

🏀 The NBA’s new media era is already breaking records, and the money behind it is even wilder.

✨ Paige Bueckers just inked a deal that puts her in superstar company, and it comes with a powerful twist.

🤖 Google is betting big on sports + AI in Oklahoma, and the Thunder are right in the middle of it.

📡 A surprising new TV partner is giving the Pac-12 a full reboot next fall.

⚽️ Atlanta just landed another major franchise, and this one could change the league.

📺 MLS is about to get a whole lot easier to watch, and the shift is bigger than it sounds.

💰 Arthur Blank just doubled down on women’s soccer, with a price tag that turns heads.

📺 NBC is rolling out a new sports network, and it’s bringing some heavy hitters with it.

🚫 The longest Disney blackout in years is costing millions, and neither side is blinking.

🏦 Goldman just made a billion-dollar move into the sports agency world, and the ripple effects could be massive.

💵 The Padres could be headed for a major sale, and the valuation is eye-opening.

🌍 The BAL is making a franchise move that could redefine the future of African basketball.

⚽️ Atlanta’s NWSL price tag just set a new league standard, and a new expectation.

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