🏟️ From NCAA Stardom to Sports Ownership

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

JuJu Watkins is joining Boston Legacy FC as an investor, alongside Aliyah Boston, Caleb Williams, and Olympic gold medalist Aly Raisman, making her the first NCAA athlete to invest in a professional women’s sports team.

Watkins’ investment signals a new chapter for athlete empowerment, where young stars are stepping into ownership roles early, shaping the future of sports from the inside out.

For Boston, it’s more than just another headline, it’s the foundation of a movement that unites basketball, soccer, and community around the idea that women’s sports are not just growing, but leading the way. (read more)

🏀 JuJu Watkins just made another power move, joining OffBall not on the court, but in the boardroom.

💰 $87M in NIL deals approved… but $10M still waiting, what’s holding them up?

🔥 Five-star QB Dia Bell just landed a Nike deal before throwing a college pass.

🏈 The SEC’s coaching carousel is spinning fast, and schools are paying nearly $100M for it.

📺 College GameDay viewership just hit rock bottom, and YouTube TV might be to blame.

⚾️ Game 7 of the World Series drew 51 million viewers, the biggest baseball audience in 34 years.

🌍 MLB’s season started and ended overseas, a first in league history.

💼 David Beckham’s $25M gamble turned into a $1.2B empire, all thanks to one legendary signing.

⛳️ LIV Golf just flipped its format, and fans are wondering what’s next for the rebel league.

⚽️ The NWSL created its new advisory board, and it’s packed with game-changers.

🏒 The PWHL is expanding, meet the Seattle Torrent and Vancouver Goldeneyes.

🏀 WNBA star Nneka Ogwumike is breaking barriers again, becoming the first player to join the new women’s pro league, Project B.

👀 Denver Summit FC just announced its first-ever NWSL home match, kicking off March 28 at Empower Field at Mile High.

🎰 ESPN and Penn Entertainment are ending their $150M-a-year betting deal early, marking a major shake-up in the sports media landscape.

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