🏟️ Every marketing insight for the '24-'25 NCAA football season

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Happy NFL opening weekend and welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines in the sports industry like:

🏈 The athlete marketability report for the 2024-25 college football season is officially ready to view.

🏀 The newest WNBA franchise secures their first official team founding partner.

🤳 An industry leading sports and entertainment agency has successfully acquired a premier sports creator management firm, significantly strengthening their creator department.

👟 A new signature sneaker athlete is officially confirmed to be launched under Under Armour’s Curry Brand.

EVERY MARKETING INSIGHT YOU NEED TO KNOW ABOUT COLLEGE FOOTBALL

Out2Win Sports just released their official 2024-25 College Football Athlete Marketability Report using their intelligence platform that enables brands and agencies to discover and analyze the social media data for over 100,000 college athletes.

This 28-page free athlete-marketing resource includes:

📲 Visibility Trends and Social Media Deal Analysis

🔟 Top 10 Most Marketable Players by Conference

💎 Most Marketable Hidden Gems

🏈 Most Marketable Incoming Freshmen

📣 Most Marketable Cheerleaders

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🏈 As the NFL opening weekend gets underway, the 2023 TV broadcast data reveals a commanding presence: the NFL claims 94 of the top 100 highest-rated TV broadcasts this year. College football trails significantly, securing just three spots. The NFL's dominance in American sports viewership is undeniable, with media and league rights reaching unprecedented heights.

🏀 WNBA’s newest franchise, Golden State Valkyries, signed a multi-year partnership with Chase. The financial services company will be the team’s founding partner and will have their logo on the team’s uniforms and both brands will collaborate on a variety of Bay Area community initiatives aimed at enhancing financial health, promoting workplace equity, fostering career growth, and supporting women-owned small businesses.

🤳 The sports creator economy is thriving, exemplified by Wasserman's recent acquisition of Long Haul Management. This strategic move brings a 10-person team into the Wasserman Creators division, along with their impressive roster of talent. Among the notable names joining are Tristan Jass, Jamad Fiin, Cam Wilder, The Professor, and Austin Mills, some of the most influential creators in sports culture today.

🔱 SBV’s Brian Davison is officially joining the Sports Business Advisory Board at the W.P. Carey School of Business at Arizona State University. This role will include providing course curriculum input, connecting students with sports business professionals and opportunities, and serving as a mentor and guest speaker during classes and student organization events. SBV is expanding our sports management integration for high school and university programs so shoot us a reply email if you’re interested in learning more on how we help empower the next generation of sports industry professionals.

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⛳️ Top PGA Tour golfers Rory McIlroy and Scottie Scheffler will face LIV Golf's Bryson DeChambeau and Brooks Koepka in a televised match in Las Vegas this December. The PGA Tour and LIV Golf have been competing for top golfers for three years. The PGA Tour is in talks with Saudi Arabia's Public Investment Fund, LIV Golf's financial backer, about a potential investment to unify the sport, but they are expected to remain separate entities by 2025.

🦊 At Under Armour’s media event in NYC this week, it was confirmed by Stephen Curry that Sacramento Kings point guard De'Aaron Fox will debut his Curry Fox 1 signature sneaker this winter. Fox, who signed with Curry Brand last year after a five-year stint with Nike, is set to be one of UA’s key basketball faces of the brand moving forward.

💰 Two basketball legends, Stephen Curry and LeBron James, share a common ambition: owning an NBA team. Steph Curry recently discussed his aspirations during an appearance on Wall Street, while insights into LeBron James' future were shared by Maverick Carter on the Pat McAfee Show.