🏟️ Restructure of The College Sports Economy

Landmark antitrust settlement clears path for schools to pay college athletes directly, shifting college sports closer to a professional business model.

Welcome to this week’s edition of Sports Industry Weekly! We’re diving into the biggest headlines and boldest moves shaping the business of sports, from game-changing deals to emerging trends you need to know. Let’s get into it!

💰 The NCAA has approved a landmark antitrust settlement allowing schools to directly pay athletes, officially ending the amateurism model and ushering in a new era of college sports compensation.

⛳️ NFL executive Brian Rolapp is leaving after more than two decades and is expected to be named CEO of the PGA Tour, signaling a major leadership shift in pro golf.

📺 MLB is investing in Jomboy Media, granting access to league IP, merchandising, and sponsorship opportunities, while bringing Jomboy content onto official MLB platforms.

📲 FanDuel will add a new surcharge to every Illinois bet to offset increased state taxes, sparking concerns about the growing cost of legal sports wagering.

📑 WNBPA VP Breanna Stewart is pushing for improved family planning benefits in the next CBA, calling the current waiting period too long and proposing a stipend per child to better support working mothers in the league.

🥎 The latest Women’s College World Series shattered attendance and viewership records, marking a milestone year for NCAA softball and women’s sports visibility.

⚽️ Airbnb and FIFA have joined forces for multiple upcoming tournaments, including the men’s and women’s World Cups, with a focus on fan accommodations and a global initiative to support economic development in host cities.

NIL - Good for college sports or bad for college sports?

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🏟️ Forsyth County near Atlanta has approved a major development featuring an NHL-ready arena, though the league has not committed to expansion or adding new teams.

🎾 Philly-based social sports club Ballers is riding the rise of racket sports and plans to expand to Boston, LA, and Miami.

⏰ The NCAA says there’s growing support to move men’s college basketball from halves to quarters, though challenges like media timeout structure remain.

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