🏟️ Breaking Down The Philadelphia Eagles' Super Bowl Championship

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Happy Friday!

This is one of the best weeks in sports—going straight from the Super Bowl to NBA All-Star Weekend…

Let’s jump right into this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.

🏆 Congrats to the Philadelphia Eagles!

The Philadelphia Eagles dominated the Kansas City Chiefs 40-22, to win their first Super Bowl since 2018.

Saquon Barkley and Cooper DeJean celebrated their birthdays in style with their first Super Bowl victory.

Despite the blowout win, Super Bowl LIX set an NFL record with an average audience of 126 million U.S. viewers across television and streaming platforms.

Here's a comprehensive breakdown of everything that has happened with the Eagles since they won:

🚦 The Philadelphia Eagles parade is set for 11 AM EST today, and the Mayor of Philadelphia asked earlier this week for fans not to climb the light poles, which fans did not heed. With Philadelphia schools officially closed for the parade, I don’t think there will be a single light pole in Philadelphia that will not be climbed during the event.

💰 Fanatics reported that the Eagles' Super Bowl championship on Sunday set a new sales record for the 24 hours following an NFL championship.

🏆 Jordan Brand released this iconic commercial starring Jalen Hurts immediately after the team’s victory. They also continued their Banned campaign with Jalen Hurts warming up in a pair of Jordan 1s, customized by Mache275.

🐸 Nike released their "It's Good to be Green" commercial, subliminally dissing adidas' signature athlete, Patrick Mahomes.

🐭 Super Bowl MVP Jalen Hurts wasted no time and went straight to Disney World to celebrate.

📺 Saquon Barkley, Jalen Hurts, and their legendary O-Line made a special appearance and shotgunned some beers on Jimmy Fallon to celebrate.

☎️ The Eagles concluded their creative partnership with Visit Philadelphia as fans left Bird Calls throughout the city during the team’s entire playoff run.

🎊 The Realest, a sports memorabilia startup that recently went viral for selling snow from the Philadelphia Eagles' playoff game, has just dropped their Super Bowl confetti release.

📊 The price of a 30-second Super Bowl ad hit a record $8 million this year— a massive jump from just $42,000 in 1967.

🤒 Americans set a record for Super Bowl Monday call-outs, with 22.6 million people skipping work after the big game.

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⚽️ Grammy Award winner Tems makes history as the first African woman to join an MLS team ownership group by becoming a club partner at San Diego FC.

🚀 The NBA announced the five companies joining its fourth cohort of NBA Launchpad—the league’s initiative to pilot cutting-edge companies that will impact the game, business, and fan experience.

💰 A new SponsorUnited report ranks team sponsorship revenue across major U.S. sports leagues, with the NFL ($2.49B) and MLB ($1.8B) outpacing the NBA ($1.5B), NHL ($1.3B), and MLS ($665M).

🤖 AI-powered sports media company ScorePlay raises $13 million, with investors including Alexis Ohanian, Giannis Antetokounmpo, Alex Morgan, and others.

🌴 Luka Dončić debuted for the Lakers, celebrated in a new Gatorade ad, and his foundation announced a $500K donation to LA Wildlife Relief.

🐺 Arbitrators have ruled that Marc Lore and Alex Rodriguez can proceed with purchasing 80% of the Minnesota Timberwolves, pending NBA approval, with plans for full ownership supported by a $300M equity line.

✅ Nike has launched its new careers website to make it easier than ever to find roles and opportunities at The Swoosh. The site features an updated, seamless user experience, enhanced content, and optimized connectivity.

👟 Converse Hoops has started to tease and preview Shai Gilgeous-Alexander's first signature sneaker. Will we see the official release at NBA All-Star Weekend?

⚽️ Major League Soccer clubs and adidas will be unveiling their 2025 special edition jerseys over the next few days to celebrate the league’s 30th season.

☘️ Debuting on March 3rd, a new 9-part docuseries, “Celtics City,” will be released on MAX. It chronicles the history, cultural impact, and iconic team and athlete stories surrounding the Boston Celtics.

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