🏟️ Breaking Down Derrick Rose's Celebration

1.4.25 Named Derrick Rose Day In Chicago

Author

Jeff Chen
January 10, 2025 • Estimated Reading Time: 8 minutes

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Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.

Chicago Named 1.4.25 as Derrick Rose Day

The Chicago Bulls and the entire city spent last weekend celebrating their hometown hero, Derrick Rose.

The team surprised Derrick Rose by announcing they’ll retire his #1 jersey next season, making him the fifth Bulls player to receive this franchise honor.

Here’s a full brand activation breakdown celebrating Derrick Rose:

🌹 Rose’s Flower Shop, a one-day pop-up experiential activation, opened for fans to receive their own flowers and meet Derrick Rose.

🏀 adidas Basketball partnered with Mr. Flower Fantastic to create an iconic court mural made up of 100,000 flowers.

📚 SLAM created a special edition Derrick Rose issue and merch collection, with the magazine celebrating his iconic career.

🎓 Derrick Rose and his son PJ Rose teamed up for Derrick's final basketball game at his Homegrown alumni event, hosted at Simeon High School.

📹 Derrick Rose made his directorial debut with the short film 'Becoming A Rose’, which he dedicated to his hometown of Chicago.

🏟️ The Bulls hosted an arena takeover with fan experiences, a halftime celebration, and every New York Knicks and Chicago Bulls player warmed up in special 1.4.25 shirts to commemorate Chicago’s newest holiday.

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🏀 Amazon Prime Video is set to launch its first NBA studio show featuring Taylor Rooks, Blake Griffin, and Dirk Nowitzki. The streaming platform’s NBA deal starts in the 2025-2026 season, but their NBA coverage will begin later this year.

🎾 Frances Tiafoe signs with Lululemon as the brand’s newest ambassador. The endorsement deal includes only apparel, as Tiafoe was previously signed with Nike for both apparel and footwear.

👟 Kyrie Irving signs three new NBA players to ANTA: Caris LeVert (Cleveland Cavaliers), Derrick Jones Jr. (Chicago Bulls), and Daniel Gafford (Washington Wizards).

💰 Angel City FC, Kansas City Current, Las Vegas Aces, Seattle Storm, and San Diego Wave FC lead the top 10 list of the most valuable women’s sports franchises.

📺 The first episode of WWE’s Monday Night Raw on Netflix drew 4.9 million live views globally, and averaged 2.6 million households in the U.S. That figure is 116% higher than Monday Night Raw's average of 1.2M households in 2024, and it was the highest viewership for any other episode of the show in the past five years.

⛳️ The debut of TGL, Tiger Woods and Rory McIlroy's indoor golf league, drew nearly a million viewers on ESPN.

🐍 Nike has declared 2025 as the Year of The Mamba, as the brand intertwines Kobe Bryant’s legendary Mamba Mentality with the rich cultural symbolism of Lunar Year 2025 and the Year of the Snake.

🎵 LiAngelo Ball aka G3 has the #1 trending song on YouTube Music ahead of artists like Drake, Bad Bunny, Lil Baby and Tyler, The Creator.

🏀 Unrivaled, the brand-new three-on-three women's basketball league created by WNBA stars Napheesa Collier and Breanna Stewart, begins play next week on January 17th and will air on TNT Sports.

🏟️ The Buffalo Bills have announced their plans for a $2.1 billion stadium upgrade to Highmark Stadium, scheduled to open in the summer of 2026.

⛸️ The NHL will host two outdoor stadium games in Florida in 2026: the Winter Classic at Miami’s loanDepot Park and a Stadium Series game at Raymond James Stadium in Tampa.

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