🏟️ Biggest Contract in NBA History?

After earning NBA MVP, Shai Gilgeous-Alexander is now eligible for the largest contract in league history.

May 23, 2025 • Estimated Reading Time: 5 minutes

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Welcome to this week’s edition of Sports Industry Weekly as we share insights from the top business headlines from across the sports industry.

🏆 After winning MVP, SGA is now positioned to receive the largest contract in NBA history, projected at five years, $380 million, in 2026.

🗽 The New York Liberty raised new funding, bringing the team’s valuation to a record $450 million, the highest ever for a women’s pro sports franchise.

🏃🏻‍♀️‍➡️ The Atlanta Dream launched a new marketing campaign, “Pay Some Respect to Women’s Sports,” in partnership with Cash App to promote visibility and support for women athletes.

🏈 The College Football Playoff committee approved a revised 12-team seeding model prioritizing national rankings over conference titles, following criticism from last season.

🖊️ 49ers quarterback Brock Purdy agreed to a team-friendly contract extension, stating he didn’t want to take “every penny for myself” to help the team stay competitive.

📲 ESPN Bet faces a critical year to prove its value and performance as part of the $2 billion partnership between Disney and Penn Entertainment.

🫡 The Nuggets named David Adelman permanent head coach after a successful interim run.

🐊 Florida’s Alex Condon tops five 2025 NBA Draft prospects advised to return to school.

⚾️ Casey Wasserman expressed confidence that Major League Baseball will follow the NFL’s lead and allow players to participate in the 2028 Olympic Games in Los Angeles.

🎓 The historic House v. NCAA settlement is expected to transform college sports by significantly impacting how college athletes are paid.

📺 NBC is attempting to secure MLB broadcast rights for Sunday night games as part of a strategy to dominate year-round weekend sports coverage.

BEFORE YOU GO

Here are 3 ways SBV can help you:

1) The Playbook — Breaking into the sports industry can feel overwhelming, but you don’t have to navigate it alone. With career tips, insider resources, and weekly networking and learning events featuring top sports executives, our platform provides direct access to the people and knowledge that can help you succeed.

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3) Mentorship — Receiving career guidance from someone who has already experienced your journey can make all the difference. Our mentorship program connects you directly, one-on-one, with sports executives who provide personalized support to help you at every stage of your career journey.

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