🏟️ Adidas Secures Basketball’s Rising Stars

Welcome to this week’s edition of Sports Industry Weekly.
We’re breaking down the biggest headlines, boldest moves, and emerging trends shaping the business of sports. From major deals to industry shifts, here’s what you need to know. Let’s dive in.

Adidas just locked in a major extension with the NBA, WNBA, and G League solidifying its foothold across all levels of professional basketball.

Through the leagues’ Future Starts Now initiative, Adidas will spotlight rising stars and next-gen talent, deepening its presence where the game’s future is being built.

This move not only strengthens Adidas’ long-term positioning in U.S. hoops but also signals how brands are evolving their partnerships shifting from pure visibility to storytelling and player-driven impact. (read more)

🎙️ TNT just added a big name to its college basketball coverage and fans will love the lineup.

💰 A major comeback in basketball collectibles is giving every rookie a moment to remember.

⚾ MLB’s postseason viewership just hit a milestone no one saw coming.

🏈 Steve Sarkisian’s recent comments reveal the real business behind college football coaching.

🎥 FanDuel and Omaha Productions just teamed up on something major for sports content.

🏒 A first-of-its-kind TV deal is bringing NHL action to an unexpected market.

⚽ A new NWSL team just landed a headline sponsor before ever taking the field.

📺 Apple’s newest partnership could change the game for women’s soccer in England.

🏎️ Apple’s latest billion-dollar play in motorsports is about to shake up F1 coverage.

🏟️ OKC voters approve a $2.7B bond package funding new venues and Olympic sites.

🏐 League One Volleyball expands to LA with ownership led by Alexis Ohanian.

🏇 Belmont Park’s $455M redevelopment hits a major milestone on time and on budget.

CLICK BEFORE YOU GO